
Hi, I'm Samir!
UX Designer + Researcher at Decathlon UK
I am a designer with a creative problem-solving approach to creating handy products and experiences. I follow the user-centered plus data-driven design approach.

UX Designer (Oct'21 - Present)| Optimizing the checkout funnel
To find out usability issues on the delivery step and recommend solutions to optimize
the checkout funnel and improve conversion rate

UX/UI Designer (Jul'20 - Oct'21)
To evaluate and redesign the existing User Signup and Onboarding Journeys and propose a solution for Enterprise level.

Internship 2020 | Research Project
Lockdown Effects on Mental Health of International Students


Home Monitoring Technology for Landlords
Kingston University London
Tenancy is a home automation mobile application for helping the landlords start the journey to a better understanding of energy consumptions made by their tenants and the money it costs them.




Parking Solution for London
Kingston University London
Halt is a Dynamic Information-Based Parking Application that helps drivers find, compare, pay and navigate to an available parking space and navigate back to the car.






Usability Test Research
Kingston University London
The primary purpose of the usability test was to assess the ease of use of the UberEATS' current website and compare it with www.deliveroo.com to improve the user interface of UberEATS website.






Virtual Reality for New Users
Kingston University London
A unique game experience to acclimatize new users to VR, understanding the controllers and features of the device through everyday actions.




Website Design | ProductStudio.us
KarmaCircles, New Delhi
We are a digital product and service studio that combines empathic design with technology.


